Susan Solliday
Real Estate Advisory, Informed by Design Intelligence
Scottsdale • Paradise Valley • Central Phoenix
Susan Solliday is a co-founder and Principal of Luxe Client Group, where she leads with a disciplined, design-informed approach to real estate advisory. Her work sits at the intersection of architectural understanding and market rigor, shaped by more than three decades of experience spanning interior design, law firm and escrow practice, and every level of real estate from raw land assemblage through new construction. She guides valuation, positioning, and execution with clarity and intent, translating design decisions into market strategy so each property is understood correctly and aligned with the buyers most likely to recognize its value..
She advises clients across Paradise Valley, Scottsdale, and Central Phoenix on properties where architecture, context, and experience materially influence value.
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Professional Background
- Co-founder and Principal, Luxe Client Group at Compass
- NCIDQ Certification, The Council for Interior Design Qualification
- Certified Luxury Home Marketing Specialist, CLHMS Guild
- Certified Negotiation Expert (CNE)
- LEED Green Associate, U.S. Green Building Council
- Past President, ASID Arizona North Chapter
- Background in law firm and escrow practice, raw land assemblage, and new construction
- 10+ years advising on residential real estate transactions
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The Client Experience
Clients consistently describe Susan’s approach as:
- Clear and proactive communication
- Thorough preparation and strategic foresight
- Strong market understanding
- Calm, solutions-focused guidance
- Discretion and professionalism throughout the process
Her role is not to pressure outcomes, but to steward decisions — providing clarity at each stage so clients can move forward with confidence.
Market Focus
Susan advises on residential properties across:
Paradise Valley
Scottsdale
DC Ranch • Silverleaf • Desert Mountain • Gainey Ranch • McCormick Ranch
Central Phoenix
Arcadia • Biltmore • North Central Phoenix
Advisory Services for Sellers
Susan’s advisory work is grounded in strategy, not assumption.
Strategic Valuation & Market Positioning
Pricing and positioning informed by architectural context, market data, and buyer behavior — not generic comparables.
Design-Informed Preparation
Refinement and editing guidance that strengthens first impression while preserving architectural intent.
Narrative & Market Translation
Photography, sequencing, and language that communicate experience and clarity rather than exaggeration.
Negotiation & Risk Management
Terms, timing, and leverage managed with precision, discretion, and discipline.
Stewarded Execution
A highly managed, transparent process from strategy through closing.
This framework is designed to protect value, reduce friction, and align each property with the right audience.
Considering a Sale? Start with Strategy.
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Confidential. Strategic. No obligation.
A private conversation to evaluate positioning, pricing, and pathways forward — grounded in clarity rather than pressure.
Frequently Asked Questions
What areas does Susan specialize in?
Paradise Valley, Scottsdale, and Central Phoenix.
What differentiates her approach?
A disciplined advisory framework informed by architectural and interior intelligence, applied to pricing and positioning.
Does she work with buyers as well as sellers?
Yes. Susan advises both buyers and sellers, particularly those seeking clarity around design, positioning, and value.
How does design expertise influence a sale?
By shaping preparation, narrative, and buyer perception — ensuring the home is understood correctly by the market.
What type of service experience can clients expect?
A private, calm, highly managed advisory experience from valuation through closing.
Professional Affiliations & Credentials
- Compass
- CLHMSâ„¢ Guild
- Certified Negotiation Expert (CNE)
- ASID
- NCIDQ
Ready to Explore Your Options?
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Disciplined advisory. Design-informed strategy. Calm execution.
