Meet Susan Solliday

Real Estate Advisory, Informed by Design Intelligence

Scottsdale • Paradise Valley • Central Phoenix

Susan Solliday is the Principal of Luxe Client Group, where she leads with a disciplined, design-informed approach to real estate advisory. Her work sits at the intersection of architectural understanding and market rigor — guiding valuation, positioning, and execution with clarity and intent.

With a background in interior design and extensive experience advising on complex residential transactions, Susan studies homes through an architectural and experiential lens. She evaluates proportion, materiality, flow, and context to inform strategic recommendations, translating design decisions into clear market positioning so each property is understood correctly and aligned with qualified, design-literate buyers.

Known for her restraint, Susan prioritizes refinement over excess. Rather than over-improving or over-marketing, she focuses on editing, clarity, and accuracy — protecting both design integrity and value throughout the process. Her approach resonates with architects, designers, builders, and thoughtful homeowners who expect their homes to be represented with intelligence rather than hype.

She advises clients across Paradise Valley, Scottsdale, and Central Phoenix on properties where architecture, context, and experience materially influence value.

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Professional Background

• 20+ years advising on residential real estate transactions
• Background in business management and interior design
• Certified Luxury Home Marketing Specialist (CLHMS™ Guild)
• Certified Negotiation Expert (CNE)
• Compass | Luxe Client Group

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The Client Experience

Clients consistently describe Susan’s approach as:

• Clear and proactive communication
• Thorough preparation and strategic foresight
• Strong market understanding
• Calm, solutions-focused guidance
• Discretion and professionalism throughout the process

Her role is not to pressure outcomes, but to steward decisions — providing clarity at each stage so clients can move forward with confidence.

Market Focus

Susan advises on residential properties across:

Paradise Valley

Scottsdale
DC Ranch • Silverleaf • Desert Mountain • Gainey Ranch • McCormick Ranch

Central Phoenix
Arcadia • Biltmore • North Central Phoenix

Advisory Services for Sellers
Susan’s advisory work is grounded in strategy, not assumption.

Strategic Valuation & Market Positioning
Pricing and positioning informed by architectural context, market data, and buyer behavior — not generic comparables.

Design-Informed Preparation
Refinement and editing guidance that strengthens first impression while preserving architectural intent.

Narrative & Market Translation
Photography, sequencing, and language that communicate experience and clarity rather than exaggeration.

Negotiation & Risk Management
Terms, timing, and leverage managed with precision, discretion, and discipline.

Stewarded Execution
A highly managed, transparent process from strategy through closing.

This framework is designed to protect value, reduce friction, and align each property with the right audience.

Considering a Sale? Start with Strategy.

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Confidential. Strategic. No obligation.

A private conversation to evaluate positioning, pricing, and pathways forward — grounded in clarity rather than pressure.

Frequently Asked Questions

What areas does Susan specialize in?
Paradise Valley, Scottsdale, and Central Phoenix.

What differentiates her approach?
A disciplined advisory framework informed by architectural and interior intelligence, applied to pricing and positioning.

Does she work with buyers as well as sellers?
Yes. Susan advises both buyers and sellers, particularly those seeking clarity around design, positioning, and value.

How does design expertise influence a sale?
By shaping preparation, narrative, and buyer perception — ensuring the home is understood correctly by the market.

What type of service experience can clients expect?
A private, calm, highly managed advisory experience from valuation through closing.

Professional Affiliations & Credentials

• Compass
• CLHMS™ Guild
• Certified Negotiation Expert (CNE)
• ASID
• NCIDQ

Ready to Explore Your Options?

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Disciplined advisory. Design-informed strategy. Calm execution.