For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.
Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you.
At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.
Compass leverages proven marketing strategies long used by the industry's most successful sellers—professional homebuilders and real estate developers. These experts follow a sophisticated playbook to sell homes, including strategies for promoting properties that aren’t yet ready to be shown. Here’s how they do it:
Remove the Risk of Days on Market and Price Drop History. They extend their marketing timeline by strategically controlling when a property is listed on the MLS, reducing public days on market and price drop history—factors that can diminish a home's perceived value among buyers.
They put the property on their website first, so all inbound buyer inquiries go directly to their listing agent, who knows the home best and, therefore, can serve the seller better.
They test an aspirational price or validate a pricing strategy privately before listing on the MLS.
They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.
They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
They control which websites their photos, address, and data appear on and protect their data.
Luxe Client Group
Address
4222 N Marshall Way
Scottsdale AZ 85251
Luxe Client Group
Address
4222 N Marshall Way
Scottsdale AZ 85251