Your Home. Your Choice.

A bright and cheerful living room with a gray couch, glass coffee table, and gray carpet.

Many sellers lose leverage not because their home lacks quality, but because it enters the market without clear positioning. Our role is to guide preparation, pricing, and narrative so the home is understood early — and the market responds decisively.

Technology should support strategy, not replace it. Decisions around exposure, timing, and sequencing are made deliberately, with the goal of protecting value and maintaining control throughout the sale.

The strongest outcomes come from clarity, not urgency.

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The Future of Real Estate

Luxe Client Group leverages Compass One, an all-in-one platform providing:

Real-time market insights & home valuation tools
Exclusive, off-market listings & private previews
Seamless transaction management & paperless closings

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The Compass 3-Phased Marketing Strategy

Where Homeowners Choose to Market First

PHASE 1

Compass Private Exclusive

Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.

Find out more about Compass Private Exclusives here.

Make your listing available to a nationwide network of 34,000 top agents and their millions of clients.

Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops.

Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
PHASE 2

Compass Coming Soon

Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.

Find out more about Compass Coming Soon here.

Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.

Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.

In this phase, have more control over your data so photos of your home and personal information don’t stay on the Internet.
PHASE 3

Go Live on All Platforms

Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2.

Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.

^{*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements.}

Working to Better Serve Homeowners